The terms brand and logo are often used interchangeably with roof installation reaping big from having a strong brand. creating a logo is just a step towards developing a strong brand. Millions of businesses are trying their best to make a name for themselves. Having a strong brand is crucial for any business that wants to make it in this century.

If you are working to create your first brand identity for your business or clients, it is important for you to first have an understanding of what branding is, and what it takes to create one.

What is brand identity?

A brand identity is made up of what your brand says, your values and how you communicate your product, and what you want people to feel when they interact with your brand. Essentially, your brand identity is the personality of your business and the promise you make to your customers. Branding is what people say about when you are not in the room. Your products will leave an impression on your customers long after you have made the sales.

Several factors make brand identity so important.

Your brand is ideally the face of your business. Note that the face should do more than just looking cool or interesting. The logo should contribute to your brand identity and it is quite associative. It tells the public that the portrayed image means something for the represented business.

Branding is also very important for purposes of credibility and trust. Having a brand will not just make your products more memorable, but will also make your brand more authoritative in the marketplace. A brand will establish a face and maintain that face consistently over time. It will help you develop credibility among your competitors and trust among your customers.

A brand is also very important for advertising impressions. A brand identity represents a template for everything you would include while advertising your business, be it doing ads in print, online, or doing commercials on YouTube. A brand that has a face and industry credibility is well prepared to promote itself and make impressions on potential buyers.

Branding is also very important for the company’s mission. When you create an industry for your brand, you are giving it something to stand for. In turn, it gives your company a purpose. Companies have mission statements and you will not have one without giving your brand identity.

Branding is also very important for generating new customers and delighting existing ones. A brand that has a face, trust, and mission stands better to attract people who agree with what your brand has to offer. Once these people become customers, the same brand identity will give them a sense of belonging.

When you are looking forward to creating a strong brand, there are a couple of things you must get right. You need to research your audience, get right your value proposition as well as competition. Design a good logo and another brand element. Integrate language you can use to connect with your customers on various platforms and monitor your brand to maintain its identity.


If you are looking forward to increasing conversion, there should be no part of a customer journey that should be overlooked. You need to focus on everything, from landing pages, checkout pages, and every other aspect of your eCommerce website. Businesses such as Virginia Beach Towing cultivate a user journey that carefully balances all aspects of a business.

If you are looking forward to designing a more delightful and intentional conversion path on your website, here are some of the best practices to follow.

Add clear CTAs

You need to have a clear call to action on what you need your customers to do. Doing so would be very essential in converting traffic into sales. Clear CTAs will include words such as Buy Now, add to Basket, etc., that stands out on web pages, with intention of grabbing the attention of visitors and encouraging them to make a click. This is normally done using contrasting colors and unique design elements as well as other tactics.

Create a Sense of Urgency

You should consider creating a sense of urgency on your eCommerce site. Creating a sense of urgency can help in increasing the conversion rate by as much as 330 percent. This can be done by simply changing the way you play around your CTAs, whereby you can change the words – Shop Here, to Shop Now. Doing so can help in giving your visitors the nudge that they need to convert.

Simple one-click check out

You need to adopt a simple one-click checkout process whereby customers can skip the ‘add to cart’ step and quickly check out effectively while still on a product page. Doing so would be very important in shortening the checkout process by up to 90 percent. It would be important in eliminating the extra steps required in the traditional checkout process and reduces the chances of cart abandonment. If you don’t implement a simple one-click checkout for your customers, you will suffer an abandoned cart.

Add green bar SSL

From research, it has been found that shopping cart abandonment may decrease if you display a green-bar SLL on your website. A green bar SLL would be very important in conveying a trustworthy and reputable website. It is not only good for aesthetics but also adds an important security feature in ensuring customer details and vital financial information is not stolen. Having a green bar helps in encrypting visitor’s information and makes it harder for hackers and scams from stealing any information. Customers will not want to make purchases from a website that is not secure.

Offer different payment methods

There are hundreds of different ways to pay online that does not necessarily rely on a card- These are methods that include direct debit, bank transfers, e-invoices, digital wallets, and digital currencies such as bitcoins. You must understand your target market and offer payment methods that are best suited for your customers. In every sector, try to study the most common payment methods and provide the top three options.